Morgan Stanley Plans to Introduce Crypto Trading on E*Trade Platform
Morgan Stanley is preparing to launch cryptocurrency trading for retail clients through its E*Trade platform, signaling a major U.S. bank’s deepening involvement in digital assets. The initiative, still in early development, could go live as early as next year.
The bank is exploring partnerships with crypto-native firms to build the necessary infrastructure for spot trading. This expansion follows Morgan Stanley’s existing crypto offerings, which include ETFs, options, and futures for wealthier clients.
Regulatory shifts following the 2024 U.S. election appear to have accelerated the firm’s crypto ambitions. The move would mark a significant step in bridging traditional finance with the digital asset ecosystem.